Alex Cascallana
Alex Cascallana

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Flora Alpina

Commercial

OOH / Online

Direction + Production @softpower.xyz
Photographer: @alexcascallana
1st Assistant: @borjallobregat
2nd Assistants: @marcosjimenez.m @shotbyandre
Photo Agency @superstitionagency

THE NORTH FACE TEAM
Creative Director: Jacob Frisk
Creative Lead: @gg___paradiso
Project Lead: @samantawithouanh
Art Director: @ellieout
Copy writer: @ed.pollicott
Brand Manager: @ilariatranfa
Senior Manager, Sports Marketing: @francois_esmenjaud

TNF ATHLETES
@fernandamaciel_oficial
@jonalbon

Grade: @adam.microdot
SFX: @silv.o

UK Crew
Ember Films: @ember_films
EP Ember Films: @emwjones
DoP: @jonathan_jip_jones
Producer: @ana.stasia.liasi
Flora Handler: @effie.world
Robot Tech: Henry Bloomquest
Lighting Gaffer/ Camera Assistant: Simon Ingram
Set Design: @shaun.knowles.art.dept

France Crew
DOP: @martiguiver
2AC: @mathilde_blesch
Local Production: @andsoproduction @solene_rox
Production Manager: @Julien Mouquet
Régisseur Général: Magali Mayday
Stylist: @tompirello
HMU: Adeline Raffin
Set Designer: @cindysoap
Set Designer Assistant: Jérémy Anseur
Runners: Patricia Martinez, Xavier Corrochano, Valentin Benoit

LAST BUT NOT LEAST:
Thanks to all the advice, help, and beautiful Alpine flora we were able to acquire from Dianne Clement @alpinegardensoc, Tim from @aberconwynursery, and Cath and Terry from Edrom Nurseries.

2025.09

THE NORTH FACE

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THE NORTH FACE

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THE NORTH FACE

THE NORTH FACE

THE NORTH FACE

Flora Alpina
Commercial / OOH + Online

Direction + Production @softpower.xyz
Photographer: @alexcascallana
1st Assistant: @borjallobregat
2nd Assistants: @marcosjimenez.m @shotbyandre
Photo Agency @superstitionagency

THE NORTH FACE TEAM
Creative Director: Jacob Frisk
Creative Lead: @gg___paradiso
Project Lead: @samantawithouanh
Art Director: @ellieout
Copy writer: @ed.pollicott
Brand Manager: @ilariatranfa
Senior Manager, Sports Marketing: @francois_esmenjaud

TNF ATHLETES
@fernandamaciel_oficial
@jonalbon

Grade: @adam.microdot
SFX: @silv.o

UK Crew
Ember Films: @ember_films
EP Ember Films: @emwjones
DoP: @jonathan_jip_jones
Producer: @ana.stasia.liasi
Flora Handler: @effie.world
Robot Tech: Henry Bloomquest
Lighting Gaffer/ Camera Assistant: Simon Ingram
Set Design: @shaun.knowles.art.dept

France Crew
DOP: @martiguiver
2AC: @mathilde_blesch
Local Production: @andsoproduction @solene_rox
Production Manager: @Julien Mouquet
Régisseur Général: Magali Mayday
Stylist: @tompirello
HMU: Adeline Raffin
Set Designer: @cindysoap
Set Designer Assistant: Jérémy Anseur
Runners: Patricia Martinez, Xavier Corrochano, Valentin Benoit

LAST BUT NOT LEAST:
Thanks to all the advice, help, and beautiful Alpine flora we were able to acquire from Dianne Clement @alpinegardensoc, Tim from @aberconwynursery, and Cath and Terry from Edrom Nurseries.

Alex Cascallana
Alex Cascallana
Alex Cascallana
Alex Cascallana
Alex Cascallana
Alex Cascallana
Alex Cascallana
Alex Cascallana
Alex Cascallana
Alex Cascallana
Alex Cascallana
Alex Cascallana
Alex Cascallana
Alex Cascallana
Alex Cascallana
Alex Cascallana
Alex Cascallana
Alex Cascallana
Alex Cascallana
Alex Cascallana
Alex Cascallana
Alex Cascallana
Alex Cascallana
Alex Cascallana
Alex Cascallana
Alex Cascallana
Alex Cascallana
Alex Cascallana
Alex Cascallana
Alex Cascallana
Alex Cascallana
Alex Cascallana
Alex Cascallana
THE NORTH FACE

Flora Alpina
Commercial / Online

Alex Cascallana
ADIDAS

Predator Megaride
Commercial / Online

Alex Cascallana
PRESENT SPACE

Issue 05 Genesis
Editorial / Print

Alex Cascallana
PUMA

Mostro
Commercial / Online

Alex Cascallana
THE NORTH FACE

Mountain Jacket
Commercial / Online

Alex Cascallana
MADDUX

Slay
Editorial / Online

Alex Cascallana
NIKE Women

AW24 Campaign
Commercial / Online

Alex Cascallana
FUTUR x Helly Hansen

Helly Hansen Campaign
Commercial / Online

Alex Cascallana
Goldwin FW22

FW22 Campaign
Commercial / Online

Alex Cascallana
Oakley Factory Team FW24

FW24 Campaign
Commercial / Online

Alex Cascallana
SKEPTA x Puma

Skope Forever
Commercial / Online

Alex Cascallana
POST ARCHIVE FACTION (PAF) x On

Current Form 1.0 Campaign
Commercial / Online

Alex Cascallana
FUTUR x Casio G-Shock

G-Shock Campaign
Commercial / Online

Alex Cascallana
Oakley Factory Team

Oakley + Brain Dead
Commercial / Online

Alex Cascallana
SOFIA

Guay
Editorial / Online

Alex Cascallana
ROA x Tilak

AW24 Campaign
Commercial / Online

Alex Cascallana
Salomon x Slam Jam

ACS Pro
Commercial / Online

Alex Cascallana
Jude Bellingham

Adidas Predator
Editorial / Online

Alex Cascallana
Epoch Review

MAN
Editorial / Print

Alex Cascallana
A Better Feeling

The Metropolitan Uniform
Commercial / Online

Alex Cascallana
Justine Clenquet

Messy Tangles
Commercial / Online

Alex Cascallana
G Givenchy

FW23 Campaign
Commercial / Online

Alex Cascallana
ADIDAS IIInfinity

AW24 Campaign
Commercial / Online

Alex Cascallana
D’heygere

Objects in mirror
Commercial / Online

Alex Cascallana
Paris Basketball

Adidas Jerseys
Commercial / Online

Alex Cascallana
French Olympic

Le Coq Sportif
Commercial / Online

Alex Cascallana
Télévision Magazine

Haute Perfumerie
Editorial / Online

Alex Cascallana
Usage Magazine

Face yoga
Editorial / Online

Alex Cascallana
Shoop FW22

Lookbook FW22
Commercial / Online

Alex Cascallana
Brain Dead

Oakley
Commercial / Online

Alex Cascallana
Brain Dead

Eyewear Campaign SS22
Commercial / Online

Alex Cascallana
Oakley Factory Team SS24

SS24 Campaign
Commercial / Online

Alex Cascallana
Dior

B57 Sneakers Campaign
Commercial / Online